Price Tracking Solution
...and so much more to enable you to stay ahead of the competition.
SOLUTIONS FOR BRANDS
As you're all too aware, consumers are becoming more discerning, the market is intensifying, and retailers are facing increasing pressure to adapt and innovate.
In these competitive markets, you need to make informed, real-time decisions more than ever. Enter, Acuity Pricing - a retail pricing software that serves pricing, promotions and proposition data whenever you need it.
Understand daily price and promotions movements, in-depth real-time info on competitors' new price campaigns, price indexing reports, granular product data, new listings, and the ability to build bespoke reports.
Fuel your trading plans, proposition strategy, assortment planning, and range reviews with accurate, robust and all encompassing price histories. And stay fiercely competitive with daily promotion and price alerts delivered straight to your inbox, to influence your discussions with retailers.
Proud to enable you to deliver profit growth
with speed, scale and confidence:
Acuity Pricing | Brands
Price and promotion tracking
- Daily price monitoring data: Monitor activity at category and SKU level to assess competitor behaviours, trends, and retailer stock levels
- Product price history: Track price changes over time to understand the impacts of factors like inflation or raw materials costs. Assess how competitors are reacting and who is market-leading
- Promotion analytics: Ensure promotional activities deliver results by monitoring competitor brands' promotions across retailers, whilst also monitoring promotional activity compliance at retailers
- Strategic planning: Aid range planning, and uncover price gaps in the market with deep insights into categories and pricing architecture across your competitors
- Price index: Asses your value proposition against competitors at a total market, sub-category and SKU-level, then set target indexes against competitors. Integrated sales data allows for unique, weighted understanding of the figures
- Price alerts: Receive daily price and promotion intelligence directly to your inbox at a frequency that suits you
- Events planning: Understand competitor activity during key events in the year, e.g. Valentine's Day, Eid and Christmas, including data on product range, price and promotions - allowing you to benchmark your offering against competitors at key trading periods to inform decision making, as well as plan for future events
Acuity Pricing | Brands
Product and proposition monitoring
- Assortment planning: Stay up to date with category range changes across competitors. Use this data to support your range reviews and planning, identify new SKUs in-market and understand which products have been removed
- Stock availability: Check stock availability levels across products daily to ensure any issues are quickly resolved and long-term challenges are identified. Also - understand how stock issues have impacted sales
- Market movement: Our comprehensive pricing software analyses data, trends and changes across the market, providing real-time product assortment and availability movement data. Enabling you to quickly react to flash sales and price cutes, or view the changes over time to identify trends and predict upcoming price / range changes
- Nutrition data: Compare the nutritional content of your products against competitor own-label and brand equivalents. Identify areas where action may be required, and use the data to inform new product development and range extensions
- Reviews and ratings: Analyse product reviews and ratings across multiple retailers and monitor competitor lines. Understand customer reactions to product changes, the misrepresentation of products online, and why certain products may be experiencing high levels of returns
Acuity Pricing | Brands
Innovative tools, AI and seamless UX:
- Export Builder: Create truly custom reports that extract the exact insights you need from data faster. You can combine this with data sets, and define / design the report to best suit your needs, or that of your stakeholders. You can also assign calculations to minimise the need for data manipulation
- API: The Application Processing Interface (API) enhance operational efficiencies by seamlessly connecting your back-office system to our platform for data transfer. Benefits include further speed, security and automation for both bespoke and more standardised reports
- Onsite: Track price competitiveness from retailer websites with our browser extension, and review competitor assortments and pricing strategies in real-time
